evaluation q 3

Through our research of various film openings we decided to make a Urban drama, basing it on the openings of a few well known British films, for example 'Bulletboy', 'Kidulthood' and 'My murder'. Similarly to most urban drama films, our research shows that our film would most likely be shown in an art house or on television on channels such as e4 or BBC3 as they are known for showing these genres of movies. If our film gained enough recognition it may also be shown in cinemas and for a short period of time.

We would promote, advertise and market our film mostly through social media by means of twitter, Facebook and youtube and we would also get members of the cast and crew to promote it. By doing this we would gain a wider audience without losing money due to only having a small budget of £4million. We would also promote our film using posters and leaflets and distributing them in populated areas around the city, for example cabot circus, City centre and in the urban areas the film is set in. In addition the TV channels our film would be shown on for example BBC3 and E4 and production companies such as BBC films and Film 4 would also promote our film and later air the

m on their channels. Finally we would ask local radio stations such as ujima and BB3 bristol to both do interviews with our cast and promote our film.

Due to the film being a British drama the majority of marketing would be done in the UK as there is not a popular demand for this genre in countries such as america however we would still produce DVDs and Blue – Ray copies of the film and make the film available on websites such as netflix and love film in order to keep the film accessible for a wider audience.

Distribution is the process in which a film is made accessible to the public. It is key to the film industry as it is where the film gains audience and makes profit .The film would be distributed by Film 4 and BBC Films as both companies support low budget films such as Bulletboy and Kidulthood.

Noel Clarke would be the director of our film as he has already directed various British urban dramas which have been relatively successful, for example Adulthood and 4321. Ashley Walters would have been casted as 'Javain' as he is a well known British actor, who has been in urban dramas such as Bulletboy, Life and Lyrics, Topboy and various others. Casting him would create a larger audience as he is well known within the chosen genre. We would also cast Adam Deacon as once again he is a well known UK actor who has a large fan base. Due to having a low budget we would cast Hollywood actors however this wouldn't affect the film as gritty, British actors are a lot better suited for the roles available.